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Instapage Form Builder vs HubSpot Form Builder: 25 Highlights & 40 Differences — Advanced Landing Pages or CRM Integration?

Compare Instapage’s design flexibility with HubSpot’s lead management for smarter form-building choices. Whether you’re a solo founder or power user, see how Instapage Form Builder vs HubSpot Form Builder measure up in this actionable form builders comparison.

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Highlights 167

No extras. Just what matters.
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Why is Instapage Form Builder better than HubSpot Form Builder ?

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Instapage Form Builder vs HubSpot Form Builder: A Deep Dive Into Powerful Form and Landing Page Solutions

When it comes to creating forms and landing pages that drive engagement, both Instapage Form Builder and HubSpot Form Builder are outstanding software-as-a-service platforms released in 2012, each offering cloud-based deployment and unlimited page and form hosting capabilities. They share core capabilities such as conditional logic, multi-step forms, and extensive customization options like custom CSS and animation effects. 

Both tools support embedded form publishing, multi-domain deployment, and come with reliable customer support, including live chat, email, phone, and rich tutorial resources. However, the key differences center around target user level, landing page, automation features, and CRM integrations that can influence which one fits your business needs more effectively.

Sophistication Meets AMP Optimization: The Instapage Edge

Instapage is crafted with the advanced user in mind, especially those who demand full control over landing page design and performance. Its standout feature is notably the support for AMP pages, which optimizes landing pages for lightning-fast load times on mobile devices; a crucial factor in improving user experience and SEO rankings. 

A major strength lies in its comprehensive design flexibility, including animation effects, custom domain support, and custom CSS capabilities to elevate your branding. Its form builder offers all essentials, like conditional logic, multi-step processes, and hidden fields, although it lacks some niche form types, such as signature or rating fields.

While it provides only basic CRM synchronization without sophisticated lead scoring or contact import abilities, Instapage compensates with powerful real-time analytics and robust A/B testing to continuously optimize campaign performance. 

Security is tightly managed with industry-grade two-factor authentication, GDPR compliance, and role-based access control to safeguard sensitive data; though it does not offer data retention control features. For businesses requiring a bulletproof hosting environment, Instapage delivers with 99.9% uptime SLA and traffic surge handling, ensuring reliable top-speed page delivery under heavy loads.

HubSpot's Integrated Marketing Powerhouse

HubSpot Form Builder takes a slightly different approach, targeting intermediate users who want a comprehensive suite that ties form building directly into a powerful CRM and marketing automation platform. Its biggest asset is the advanced email automation and workflow capabilities. These include event-based triggers, delay scheduling, and powerful lead scoring and assignment rules that enable nuanced lead nurturing across sales and marketing campaigns that Instapage lacks.

HubSpot also shines with extensive contact import and note-taking features that support collaboration and holistic customer relationship management. In addition to all the customizable form features shared with Instapage, including multi-step forms, conditional logic, and hidden fields, HubSpot extends its integrations by offering cloud storage integration, enabling more versatile asset and data management.

While it cannot create AMP-optimized pages, a potential drawback for mobile-heavy traffic, it offers a solid collection of 51 to 100 landing page templates with page version history, allowing marketers to experiment and revert changes with ease. It also boasts a broader global data center presence supporting real-time analytics and A/B testing, which can be vital for enterprises operating internationally.

Quick Take

Instapage excels in delivering sophisticated landing page customization, AMP support, and top-notch security for advanced users who prioritize site speed and granular design controls. HubSpot, on the other hand, is the go-to choice for intermediate marketers and sales teams who need a solid form builder with comprehensive CRM features, advanced automation workflows, and an integrated marketing ecosystem.

Bottom Line

For businesses that emphasize high-performance, AMP-compatible landing pages with extensive design freedom and robust security, $0 at Instapage is an excellent pick. Conversely, if your focus is on streamlining marketing automation, lead management, and integrating forms tightly with CRM processes, $0 at HubSpot provides a more all-inclusive solution perfect for scaling marketing and sales efforts.

Verdict

  • Winner: Instapage Form Builder - for advanced users who need AMP support, superior design customization, and strong security compliance.
  • Runner-up: HubSpot Form Builder - ideal for intermediate users seeking the best CRM and marketing automation integration within their form-building platform.

Comparisons 2

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Price comparisons

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Related comparisons 2

Because one duel is never enough.

Comparisons & Facts 167

Side by side. The numbers. The features. No drama.

Don’t waste time on demos — this side-by-side comparison covers all you need to know about Instapage Form Builder vs HubSpot Form Builder in the world of form builders.

General Information 12

Deployment Model

What deployment model does the platform use?

0 Instapage Form Builder 0Votes SaaS

0 HubSpot Form Builder 0Votes SaaS

Instapage Form Builder
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HubSpot Form Builder
Deployment Model

Both Instapage Form Builder and HubSpot Form Builder use a SaaS Deployment Model, which ensures easy cloud accessibility and no need for local installations. This makes either option suitable for users seeking cloud-based form building solutions.

Specifies how the software is deployed and accessed by users.

Secondary Use Cases

What additional use cases does the platform support?

0 Instapage Form Builder 0Votes Event Registration, Customer Surveys, Market Research

0 HubSpot Form Builder 0Votes Customer Surveys, Event Registration, Customer Support, Market Research

Instapage Form Builder
vs
HubSpot Form Builder
Secondary Use Cases

Instapage supports secondary use cases like Event Registration, Customer Surveys, and Market Research, while HubSpot adds Customer Support to that list. If customer support forms are a priority, HubSpot Form Builder may be more suitable.

Additional ways the platform can be used beyond its primary function.

Release Year

When was the platform first released?

0 Instapage Form Builder 0Votes 2012

0 HubSpot Form Builder 0Votes 2012

Instapage Form Builder
vs
HubSpot Form Builder
Release Year

Both Instapage Form Builder and HubSpot Form Builder were released in 2012, indicating mature platforms with years of development and feature enhancements, making both reliable choices for users.

The year the platform was originally released.

Licensing Model

What licensing model does the platform use?

0 Instapage Form Builder 0Votes Subscription

0 HubSpot Form Builder 0Votes Freemium

Instapage Form Builder
vs
HubSpot Form Builder
Licensing Model

The Licensing Model differs between Instapage Form Builder and HubSpot Form Builder. Instapage operates on a Subscription model, while HubSpot offers a Freemium model, making HubSpot more accessible for free use, whereas Instapage is suitable for committed subscription users.

Explains how customers are licensed to use the platform.

Target User Level

What user level is the platform designed for?

0 Instapage Form Builder 1Votes Advanced

0 HubSpot Form Builder 0Votes Intermediate

Instapage Form Builder
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HubSpot Form Builder
Target User Level

Instapage targets Advanced users, whereas HubSpot targets Intermediate users. This suggests Instapage Form Builder may offer more complex features suited for experts, while HubSpot suits those needing robust but user-friendly tools.

Indicates the level of technical expertise the product is designed for.

I feel like Instapage is really suited for advanced users like me who want full control on their landing pages and forms.

See more

Primary Use Case

What is the primary use case of the platform?

0 Instapage Form Builder 0Votes Lead Generation

0 HubSpot Form Builder 0Votes Lead Generation

Instapage Form Builder
Instapage Form Builder

Primarily designed for lead generation, optimizing forms to capture potential customer information effectively.

HubSpot Form Builder
HubSpot Form Builder

The primary use case is lead generation, focusing on attracting and capturing potential customer information.

The main scenario the platform is built to support.

Supported Business Size

What business sizes does the platform support?

0 Instapage Form Builder 0Votes Small Business, Mid Size Business, Enterprise, Agency

0 HubSpot Form Builder 0Votes Small Business, Mid Size Business, Enterprise, Agency

Instapage Form Builder
Instapage Form Builder

Supports a wide range of business sizes from small businesses to large enterprises and agencies, ensuring scalability.

HubSpot Form Builder
HubSpot Form Builder

The platform supports various business sizes, ranging from small businesses to large enterprises and agencies.

Specifies the scale of organizations the platform is built to support.

Subscription Type

What subscription type does the platform offer?

0 Instapage Form Builder 0Votes Monthly And Annual

0 HubSpot Form Builder 0Votes Tiered Plans

Instapage Form Builder
Instapage Form Builder

Subscription can be purchased on a monthly or annual basis, offering flexibility to suit budgeting and usage preferences.

HubSpot Form Builder
HubSpot Form Builder

The subscription model uses tiered plans, allowing customers to select options based on their needs and scale usage accordingly.

Indicates the billing structure offered for subscriptions.

Product Name

What is the product name?

0 Instapage Form Builder 0Votes Instapage Form Builder

0 HubSpot Form Builder 0Votes HubSpot Form Builder

Official name used to identify the form builder platform.

Industry Focus

Which industries is the platform designed for?

0 Instapage Form Builder 0Votes Marketing, Agencies, SaaS, Ecommerce

0 HubSpot Form Builder 0Votes Marketing, SaaS, Agencies, Ecommerce

Indicates industries the product commonly targets.

White Label Availability

Does the platform support white labeling?

No 0Votes Instapage Form Builder

No 0Votes HubSpot Form Builder

Indicates whether the platform can be rebranded by agencies or partners.

API Availability

Does the platform provide an API?

Yes 0Votes Instapage Form Builder

Yes 0Votes HubSpot Form Builder

Shows whether the platform provides an API for developers and integrations.

Form Builder Capabilities 14

Conditional Logic

Does the form builder support conditional logic?

Yes 0Votes Instapage Form Builder

Yes 0Votes HubSpot Form Builder

Instapage Form Builder
vs
HubSpot Form Builder
Conditional Logic

Conditional Logic is supported by both Instapage Form Builder and HubSpot Form Builder, enabling dynamic and responsive form behavior. Users needing forms that adapt based on inputs will find both services equally capable.

Allows forms to change dynamically based on user responses.

Multi Step Forms

Does the platform support multi-step forms?

Yes 0Votes Instapage Form Builder

Yes 0Votes HubSpot Form Builder

Instapage Form Builder
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HubSpot Form Builder
Multi Step Forms

Multi Step Forms are supported by both Instapage and HubSpot Form Builders, facilitating better user experience through form segmentation. This makes either service ideal for complex form workflows.

Indicates whether forms can be split into multiple steps or pages for improved user experience.

Hidden Fields

Does the platform support hidden fields?

Yes 0Votes Instapage Form Builder

Yes 0Votes HubSpot Form Builder

Instapage Form Builder
vs
HubSpot Form Builder
Hidden Fields

Hidden Fields are supported by both Instapage and HubSpot, allowing covert data capture and personalization for form submissions. Both builders are equally suitable for marketers needing hidden tracking parameters.

Allows hidden form fields to capture metadata such as campaign IDs or tracking parameters.

Form Creation Method

How are forms created in the platform?

0 Instapage Form Builder 0Votes Drag And Drop Builder

0 HubSpot Form Builder 0Votes Drag And Drop Builder

HubSpot Form Builder
HubSpot Form Builder

The form creation method used is a Drag And Drop Builder, allowing users to design forms intuitively without coding.

Indicates the primary method used to create forms within the platform.

Custom CSS

Can custom CSS be applied to forms?

Yes 0Votes Instapage Form Builder

Yes 0Votes HubSpot Form Builder

Instapage Form Builder
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HubSpot Form Builder
Custom CSS

Custom CSS is supported in both Instapage and HubSpot Form Builders, providing complete design flexibility for users who want to tailor form styles beyond default options, favoring designers and developers.

Indicates whether developers can apply custom CSS styling to forms.

Template Library Size

How many form templates are available?

0 Instapage Form Builder 0Votes 200+

0 HubSpot Form Builder 0Votes None

The number of form templates available in the platform library.

Drag and Drop Builder

Does the platform support drag-and-drop form building?

Yes 0Votes Instapage Form Builder

Yes 0Votes HubSpot Form Builder

Determines whether forms can be built visually by dragging and placing elements.

Save and Resume Forms

Can users save and resume forms later?

No 0Votes Instapage Form Builder

No 0Votes HubSpot Form Builder

Allows users to save progress and complete a form later.

Form Prefill

Does the platform support form prefill?

Yes 0Votes Instapage Form Builder

Yes 0Votes HubSpot Form Builder

Enables forms to automatically populate fields with known user data.

File Upload Field

Can forms accept file uploads?

No 0Votes Instapage Form Builder

Yes 0Votes HubSpot Form Builder

Indicates whether forms allow users to upload files or documents.

Payment Field

Can forms collect payments?

No 0Votes Instapage Form Builder

No 0Votes HubSpot Form Builder

Allows forms to include payment processing fields for transactions.

Signature Field

Does the form support digital signatures?

No 0Votes Instapage Form Builder

No 0Votes HubSpot Form Builder

Instapage Form Builder
vs
HubSpot Form Builder
Signature Field

Neither Instapage Form Builder nor HubSpot Form Builder offers a Signature Field. Users requiring digital signature capture will need to consider alternative solutions outside these form builders.

Enables users to capture digital signatures directly in the form.

Form Field Types 14

Number Field

Does the platform support number input fields?

Yes 0Votes Instapage Form Builder

Yes 0Votes HubSpot Form Builder

Instapage Form Builder
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HubSpot Form Builder
Number Field

Number Fields are present in both Instapage and HubSpot Form Builders, suitable for numeric input collection, indicating no difference in handling number-data needs between these platforms.

Indicates whether the platform allows numeric input fields for structured data.

Radio Button Field

Does the platform support radio button fields?

Yes 0Votes Instapage Form Builder

Yes 0Votes HubSpot Form Builder

Shows whether single-choice radio button inputs are supported.

Checkbox Field

Does the platform support checkbox fields?

Yes 0Votes Instapage Form Builder

Yes 0Votes HubSpot Form Builder

Instapage Form Builder
vs
HubSpot Form Builder
Checkbox Field

Checkbox Fields are equally supported by Instapage and HubSpot Form Builders, providing standard options for multi-select inputs in forms, suitable for user preferences gathering.

Indicates whether multi-select checkbox fields are available in forms.

Rating Field

Does the platform support rating fields?

No 0Votes Instapage Form Builder

No 0Votes HubSpot Form Builder

Instapage Form Builder
vs
HubSpot Form Builder
Rating Field

Neither Instapage nor HubSpot Form Builder includes a Rating Field. Users needing rating options must look for external tools or plugins when using these platforms.

Determines whether rating inputs such as stars or scales are supported.

Textarea Field

Does the platform support textarea fields?

Yes 0Votes Instapage Form Builder

Yes 0Votes HubSpot Form Builder

Instapage Form Builder
Instapage Form Builder

Textarea fields provide multi-line text input areas for detailed user responses or comments.

Determines whether the platform supports multi-line text input for longer responses.

Rich Content Field

Does the platform support rich content fields?

Yes 0Votes Instapage Form Builder

Yes 0Votes HubSpot Form Builder

HubSpot Form Builder
HubSpot Form Builder

Rich content fields support multimedia inputs, enhancing form engagement and capabilities.

Determines whether forms support rich content elements such as images, headings, or formatted text.

Text Field

Does the platform support text input fields?

Yes 0Votes Instapage Form Builder

Yes 0Votes HubSpot Form Builder

Instapage Form Builder
vs
HubSpot Form Builder
Text Field

Text Field availability is confirmed on both Instapage and HubSpot Form Builders, making them equally capable for standard input needs in creating versatile forms.

Indicates whether the form builder supports single-line text input fields.

Email Field

Does the platform support email fields?

Yes 0Votes Instapage Form Builder

Yes 0Votes HubSpot Form Builder

Indicates whether the form builder includes dedicated email input fields with validation.

Phone Field

Does the platform support phone number fields?

Yes 0Votes Instapage Form Builder

Yes 0Votes HubSpot Form Builder

Shows whether the platform includes phone number input fields.

Date Field

Does the platform support date fields?

No 0Votes Instapage Form Builder

Yes 0Votes HubSpot Form Builder

Determines whether the platform includes date picker fields.

Time Field

Does the platform support time fields?

No 0Votes Instapage Form Builder

No 0Votes HubSpot Form Builder

Indicates whether forms can capture time values through time picker fields.

Landing Page Builder 12

Page Version History

Does the platform provide page version history?

Yes 0Votes Instapage Form Builder

Yes 0Votes HubSpot Form Builder

Instapage Form Builder
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HubSpot Form Builder
Page Version History

Page Version History is supported by both Instapage and HubSpot, providing the ability to review and restore previous versions, making form content management less risky for both platforms.

Tracks page edits and allows restoring previous versions of landing pages.

AMP Page

Does the platform support AMP pages?

Yes 1Votes Instapage Form Builder

No 0Votes HubSpot Form Builder

Instapage Form Builder
vs
HubSpot Form Builder
AMP Page

Instapage supports AMP Pages for faster mobile load times, while HubSpot does not. Users focusing on mobile performance and speed optimization may prefer Instapage Form Builder.

Shows whether the platform supports Accelerated Mobile Pages for faster loading.

AMP page support on Instapage makes landing pages load super fast, which is awesome for mobile users.

See more

Page Template Library Size

How many landing page templates are available?

Who knows? 0Votes Instapage Form Builder (Help us out by suggesting one!)

0 HubSpot Form Builder 0Votes 51-100

Instapage Form Builder
vs
HubSpot Form Builder
Page Template Library Size

Instapage's Page Template Library Size is unavailable, unlike HubSpot which offers a library size of 51-100 templates. HubSpot is better suited for users wanting a variety of templates readily available.

The number of landing page templates available for building pages.

Global Page Blocks

Does the platform support global page blocks?

Yes 0Votes Instapage Form Builder

Yes 0Votes HubSpot Form Builder

Instapage Form Builder
vs
HubSpot Form Builder
Global Page Blocks

Global Page Blocks feature is available on both Instapage and HubSpot Form Builders, allowing reusable page elements to speed up design consistency. This is advantageous for teams managing multiple pages.

Indicates whether reusable blocks can be updated globally across multiple pages.

Custom HTML Blocks

Can custom HTML blocks be added to pages?

Yes 0Votes Instapage Form Builder

Yes 0Votes HubSpot Form Builder

Instapage Form Builder
vs
HubSpot Form Builder
Custom HTML Blocks

Custom HTML Blocks are supported by both Instapage and HubSpot, enabling advanced customization within form designs. This makes both builders flexible for users needing embedded custom code.

Determines whether custom HTML elements can be inserted into landing pages.

Landing Page Builder

Does the platform include a landing page builder?

Yes 0Votes Instapage Form Builder

Yes 0Votes HubSpot Form Builder

Instapage Form Builder
Instapage Form Builder

Landing page builder is included, enabling you to create standalone pages optimized for conversion without coding.

Indicates whether the platform includes a built-in landing page builder.

Page Layout Variations

How many page layout variations are available?

0 Instapage Form Builder 0Votes 50+

0 HubSpot Form Builder 0Votes 21-50

HubSpot Form Builder
HubSpot Form Builder

There are between 21 and 50 page layout variations available, providing extensive options to tailor page designs.

The number of layout structures available for designing landing pages.

Drag and Drop Page Builder

Does the platform support drag-and-drop page building?

Yes 0Votes Instapage Form Builder

Yes 0Votes HubSpot Form Builder

Determines whether pages can be visually built using drag-and-drop editing tools.

Mobile Responsive Pages

Are landing pages mobile responsive?

Yes 0Votes Instapage Form Builder

Yes 0Votes HubSpot Form Builder

Indicates whether landing pages automatically adapt to mobile devices and screen sizes.

Section Template Library

Are reusable section templates available?

Yes 0Votes Instapage Form Builder

Yes 0Votes HubSpot Form Builder

Indicates whether pre-built page sections can be reused when building pages.

Custom CSS Styling

Can custom CSS be applied to pages?

Yes 0Votes Instapage Form Builder

Yes 0Votes HubSpot Form Builder

Indicates whether custom CSS can be applied to landing page designs.

Custom JavaScript

Can custom JavaScript be added to pages?

Yes 0Votes Instapage Form Builder

Yes 0Votes HubSpot Form Builder

Determines whether JavaScript can be added for advanced page functionality.

Design & Customization 12

Color Scheme Customization

Can color schemes be customized?

Yes 0Votes Instapage Form Builder

Yes 0Votes HubSpot Form Builder

Instapage Form Builder
vs
HubSpot Form Builder
Color Scheme Customization

Color Scheme Customization is offered by both Instapage and HubSpot Form Builders, providing users with freedom to match form colors to branding, an essential feature for consistent design.

Allows users to customize color palettes used in forms and landing pages.

Font Customization

Can fonts be customized?

Yes 0Votes Instapage Form Builder

Yes 0Votes HubSpot Form Builder

Instapage Form Builder
vs
HubSpot Form Builder
Font Customization

Font Customization is available on both Instapage and HubSpot, enabling personalized typography in forms. This benefits users aiming for unique brand-aligned text appearances.

Indicates whether custom fonts can be applied to form and page designs.

Button Style Customization

Can button styles be customized?

Yes 0Votes Instapage Form Builder

Yes 0Votes HubSpot Form Builder

Instapage Form Builder
vs
HubSpot Form Builder
Button Style Customization

Button Style Customization is available in both Instapage and HubSpot Form Builders, allowing users to tailor button appearances to their branding, indicating comparable design flexibility.

Indicates whether submit buttons and interactive elements can be styled.

Custom Domain

Can forms or pages use a custom domain?

Yes 0Votes Instapage Form Builder

Yes 0Votes HubSpot Form Builder

Instapage Form Builder
vs
HubSpot Form Builder
Custom Domain

Custom Domain support exists in both Instapage and HubSpot, enabling users to publish forms on their own branded URLs. Either service suits businesses emphasizing brand identity.

Determines whether forms or landing pages can be hosted under a custom domain.

Theme Library Size

How many themes are available?

0 Instapage Form Builder 0Votes 51-100

0 HubSpot Form Builder 0Votes 51-100

Instapage Form Builder
Instapage Form Builder

The theme library size is between 51 and 100, offering a variety of ready-made styles to choose from.

HubSpot Form Builder
HubSpot Form Builder

Theme library contains between 51 and 100 themes, providing a wide selection for styling pages and forms.

The number of design themes available for forms and pages.

Custom Branding

Does the platform support custom branding?

Yes 0Votes Instapage Form Builder

Yes 0Votes HubSpot Form Builder

Indicates whether businesses can apply their own branding elements such as logos and colors.

Logo Customization

Can logos be customized in forms or pages?

Yes 0Votes Instapage Form Builder

Yes 0Votes HubSpot Form Builder

Determines whether users can upload and display their company logo within forms or pages.

Layout Customization

Can form or page layouts be customized?

Yes 0Votes Instapage Form Builder

Yes 0Votes HubSpot Form Builder

Allows users to modify layout structures such as spacing, alignment, and section arrangement.

Background Customization

Can backgrounds be customized?

Yes 0Votes Instapage Form Builder

Yes 0Votes HubSpot Form Builder

Determines whether background images, colors, or patterns can be applied.

Animation Effects

Does the platform support animation effects?

Yes 0Votes Instapage Form Builder

Yes 0Votes HubSpot Form Builder

Instapage Form Builder
vs
HubSpot Form Builder
Animation Effects

Animation Effects are supported by both Instapage and HubSpot Form Builders, adding dynamic visuals to forms and enhancing engagement. Users can expect equally lively form experiences from both.

Shows whether animations or transitions can be applied to form elements or page sections.

CSS Editor Availability

Is a CSS editor available?

Yes 0Votes Instapage Form Builder

Yes 0Votes HubSpot Form Builder

Indicates whether a built-in CSS editor is available for advanced customization.

White Label Branding

Does the platform support white label branding?

Yes 0Votes Instapage Form Builder

No 0Votes HubSpot Form Builder

Allows agencies to remove platform branding and apply their own brand identity.

Integrations 14

Cloud Storage Integration

Does the platform integrate with cloud storage services?

No 0Votes Instapage Form Builder

Yes 1Votes HubSpot Form Builder

Instapage Form Builder
vs
HubSpot Form Builder
Cloud Storage Integration

Cloud Storage Integration is unavailable in Instapage Form Builder but available in HubSpot Form Builder. HubSpot is better equipped for users needing direct cloud storage connections for form data.

Determines whether the platform connects with cloud storage providers for file handling.

I kinda need cloud storage integration and HubSpot provides that while Instapage does not.

See more

Zapier Integration

Does the platform integrate with Zapier?

Yes 0Votes Instapage Form Builder

Yes 0Votes HubSpot Form Builder

Instapage Form Builder
vs
HubSpot Form Builder
Zapier Integration

Zapier Integration is supported by both Instapage and HubSpot Form Builders, allowing seamless automation and connection with thousands of apps. This makes both platforms highly versatile for workflow automation.

Shows whether the platform integrates with Zapier for automation across thousands of apps.

Payment Gateway Integration

Does the platform support payment gateway integrations?

Yes 0Votes Instapage Form Builder

Yes 0Votes HubSpot Form Builder

Instapage Form Builder
vs
HubSpot Form Builder
Payment Gateway Integration

Payment Gateway Integration is available in both Instapage and HubSpot, supporting online payments through forms. Either platform suits users requiring payment collection functionality.

Shows whether payment processors can be connected to collect payments through forms.

Social Media Integration

Does the platform integrate with social media platforms?

Yes 0Votes Instapage Form Builder

Yes 0Votes HubSpot Form Builder

Instapage Form Builder
vs
HubSpot Form Builder
Social Media Integration

Social Media Integration is supported equally by Instapage and HubSpot, facilitating easy sharing and lead collection from social platforms. Both are good choices for social media-driven campaigns.

Indicates whether forms can connect with social platforms for lead capture or sharing.

Email Marketing Integration

Does the platform integrate with email marketing tools?

Yes 0Votes Instapage Form Builder

Yes 0Votes HubSpot Form Builder

HubSpot Form Builder
HubSpot Form Builder

Email marketing integration connects with email tools to facilitate campaign execution and contact management.

Determines whether the platform integrates with email marketing tools for campaign automation.

Customer Tool Integration

Does the platform integrate with customer support tools?

Yes 0Votes Instapage Form Builder

Yes 0Votes HubSpot Form Builder

Instapage Form Builder
vs
HubSpot Form Builder
Customer Tool Integration

Customer Tool Integration is supported by both Instapage and HubSpot Form Builders, enabling connection to various CRM and support systems. This enhances seamless customer relationship management for either solution.

Indicates whether the platform connects with help desk or support software.

CRM Integration

Does the platform support CRM integrations?

Yes 0Votes Instapage Form Builder

Yes 0Votes HubSpot Form Builder

Indicates whether the platform can connect directly to customer relationship management systems.

Webinar Platform Integration

Does the platform integrate with webinar platforms?

Yes 0Votes Instapage Form Builder

Yes 0Votes HubSpot Form Builder

Indicates whether the platform integrates with webinar hosting tools for event registrations.

Analytics Platform Integration

Does the platform support analytics integrations?

Yes 0Votes Instapage Form Builder

Yes 0Votes HubSpot Form Builder

Determines whether analytics tools can be connected for tracking performance and user behavior.

Webhook

Does the platform support webhooks?

Yes 0Votes Instapage Form Builder

Yes 0Votes HubSpot Form Builder

Indicates whether webhooks can be used to trigger external systems when events occur.

REST API

Does the platform provide REST API support?

Yes 0Votes Instapage Form Builder

Yes 0Votes HubSpot Form Builder

Shows whether a REST API is available for custom integrations and development.

Marketing Automation Integration

Does the platform integrate with marketing automation tools?

Yes 0Votes Instapage Form Builder

Yes 0Votes HubSpot Form Builder

Determines whether the platform connects with marketing automation tools.

Lead Management & CRM Features 11

Lead Scoring

Does the platform support lead scoring?

No 0Votes Instapage Form Builder

Yes 1Votes HubSpot Form Builder

HubSpot Form Builder
HubSpot Form Builder

Lead scoring assigns numerical values to leads to prioritize sales efforts.

Indicates whether the platform assigns scores to leads based on behavior or data.

HubSpot's lead scoring feature is a game changer for managing my contacts smartly.

See more

Lead Assignment Rules

Does the platform support lead assignment rules?

No 0Votes Instapage Form Builder

Yes 0Votes HubSpot Form Builder

HubSpot Form Builder
HubSpot Form Builder

Lead assignment rules aid in automatically distributing leads to appropriate sales or marketing staff.

Automatically assigns new leads to specific team members or groups.

Contact Import

Can contacts be imported into the platform?

No 0Votes Instapage Form Builder

Yes 1Votes HubSpot Form Builder

Determines whether existing contact lists can be imported into the system.

Contact import capabilities in HubSpot make it perfect for my CRM integration needs.

See more

Contact Notes

Can users add notes to contacts?

No 0Votes Instapage Form Builder

Yes 0Votes HubSpot Form Builder

Shows whether internal notes can be added to contact records.

CRM Sync Automation

Does the platform automate CRM syncing?

Yes 0Votes Instapage Form Builder

Yes 0Votes HubSpot Form Builder

Indicates whether leads automatically sync with external CRM systems.

Built In Lead Database

Does the platform include a built-in lead database?

Yes 0Votes Instapage Form Builder

Yes 0Votes HubSpot Form Builder

HubSpot Form Builder
HubSpot Form Builder

Built-in lead database is provided, allowing organizations to store and manage lead information without external tools.

Indicates whether the platform includes a built-in database for storing submitted leads.

Contact Segmentation

Does the platform support contact segmentation?

No 0Votes Instapage Form Builder

Yes 0Votes HubSpot Form Builder

Allows contacts to be grouped based on attributes, behavior, or form responses.

Lead Tagging

Can leads be tagged within the platform?

No 0Votes Instapage Form Builder

Yes 0Votes HubSpot Form Builder

Determines whether leads can be tagged with labels for organization and automation.

Lead Activity Tracking

Does the platform track lead activity?

Yes 0Votes Instapage Form Builder

Yes 0Votes HubSpot Form Builder

Tracks user actions such as form submissions, page visits, or engagement events.

Contact Export

Can contacts be exported from the platform?

Yes 0Votes Instapage Form Builder

Yes 0Votes HubSpot Form Builder

Indicates whether collected leads can be exported for external use.

Duplicate Detection

Does the platform detect duplicate contacts?

No 0Votes Instapage Form Builder

Yes 0Votes HubSpot Form Builder

Helps identify and prevent duplicate lead records within the system.

Automation & Workflow 13

Delay and Scheduling Controls

Does the platform support delay and scheduling controls?

No 0Votes Instapage Form Builder

Yes 0Votes HubSpot Form Builder

HubSpot Form Builder
HubSpot Form Builder

Delay and scheduling controls allow timing and sequencing of automated tasks for effective workflow management.

Allows automation steps to be delayed or scheduled based on time rules.

Email Automation

Does the platform support automated emails?

No 0Votes Instapage Form Builder

Yes 1Votes HubSpot Form Builder

Shows whether automated email messages can be triggered through workflows.

I love HubSpot's email automation feature since it saves me tons of time in workflows.

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Trigger Based Automation

Does the platform support trigger-based automation?

No 0Votes Instapage Form Builder

Yes 0Votes HubSpot Form Builder

Determines whether workflows can start automatically when events occur.

Event Based Triggers

Does the platform support event-based triggers?

No 0Votes Instapage Form Builder

Yes 0Votes HubSpot Form Builder

Enables workflows to start when specific user events occur.

Automation Version History

Does the platform support automation version history?

No 0Votes Instapage Form Builder

Yes 0Votes HubSpot Form Builder

Tracks changes and allows restoring previous automation workflow versions.

Automation Builder

Does the platform include an automation builder?

No 0Votes Instapage Form Builder

Yes 0Votes HubSpot Form Builder

Indicates whether the platform includes a visual automation builder for creating workflows.

Workflow Templates

How many workflow templates are available?

0 Instapage Form Builder 0Votes None

0 HubSpot Form Builder 0Votes 21-50

The number of ready-to-use automation workflow templates.

Conditional Workflows

Does the platform support conditional workflows?

No 0Votes Instapage Form Builder

Yes 0Votes HubSpot Form Builder

Allows workflows to branch based on conditions or user behavior.

Multi Step Automation

Does the platform support multi-step automation?

No 0Votes Instapage Form Builder

Yes 0Votes HubSpot Form Builder

Indicates whether workflows can include multiple sequential automation steps.

SMS Automation

Does the platform support SMS automation?

No 0Votes Instapage Form Builder

No 0Votes HubSpot Form Builder

Determines whether automated SMS messages can be triggered within workflows.

Task Automation

Can workflows automate tasks?

No 0Votes Instapage Form Builder

Yes 0Votes HubSpot Form Builder

Indicates whether tasks can be automatically created or assigned within workflows.

CRM Workflow Integration

Can workflows integrate with CRM automation?

Yes 0Votes Instapage Form Builder

Yes 0Votes HubSpot Form Builder

Determines whether automation workflows can interact with CRM processes.

Analytics & Reporting 10

Global Data Centers

How many global data centers are available?

0 Instapage Form Builder 0Votes 4-6 Regions

0 HubSpot Form Builder 1Votes 10+ Regions

Instapage Form Builder
Instapage Form Builder

Global data centers in 4-6 regions improve performance and redundancy by distributing hosting geographically.

HubSpot Form Builder
HubSpot Form Builder

Global data centers span more than 10 regions, improving performance and compliance by locating data near users.

The number of geographic regions hosting the platform infrastructure.

HubSpot has a stronger presence with global data centers which is great for international analytics.

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Real Time Analytics

Does the platform provide real-time analytics?

Yes 0Votes Instapage Form Builder

Yes 0Votes HubSpot Form Builder

HubSpot Form Builder
HubSpot Form Builder

Real-time analytics provide immediate insight into form performance and user interactions.

Shows whether analytics dashboards update in real time with live data.

A B Testing

Does the platform support A/B testing?

Yes 0Votes Instapage Form Builder

Yes 0Votes HubSpot Form Builder

Indicates whether A/B testing can be performed on forms or landing pages.

Form Submission Analytics

Does the platform provide form submission analytics?

Yes 0Votes Instapage Form Builder

Yes 0Votes HubSpot Form Builder

Indicates whether the platform tracks the number and details of form submissions.

Conversion Rate Tracking

Does the platform track conversion rates?

Yes 0Votes Instapage Form Builder

Yes 0Votes HubSpot Form Builder

Determines whether the platform calculates conversion rates for forms or landing pages.

Page Visitor Analytics

Does the platform track page visitors?

Yes 0Votes Instapage Form Builder

Yes 0Votes HubSpot Form Builder

Indicates whether visitor behavior and traffic metrics are tracked on pages.

Funnel Analytics

Does the platform support funnel analytics?

Yes 0Votes Instapage Form Builder

Yes 0Votes HubSpot Form Builder

Shows whether user flow through multi-step funnels can be measured and analyzed.

Heatmap Analytics

Does the platform provide heatmap analytics?

Yes 0Votes Instapage Form Builder

No 0Votes HubSpot Form Builder

Determines whether visual heatmaps are available to analyze user interaction patterns.

Goal Tracking

Does the platform support goal tracking?

Yes 0Votes Instapage Form Builder

Yes 0Votes HubSpot Form Builder

Indicates whether specific conversion goals can be defined and measured.

Exportable Reports

Can analytics reports be exported?

Yes 0Votes Instapage Form Builder

Yes 0Votes HubSpot Form Builder

Determines whether analytics reports can be exported for external analysis.

Security & Compliance 11

Role Based Access Control

Does the platform support role-based access control?

Yes 0Votes Instapage Form Builder

Yes 0Votes HubSpot Form Builder

HubSpot Form Builder
HubSpot Form Builder

Role-based access control enforces permissions based on user roles, enhancing security and workflow management.

Determines whether user access permissions can be managed based on roles.

Data Retention Controls

Does the platform allow control over data retention policies?

No 0Votes Instapage Form Builder

Yes 1Votes HubSpot Form Builder

Allows administrators to configure how long collected data is stored before deletion.

Data retention controls on HubSpot really help in managing compliance better.

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Two Factor Authentication

Does the platform support two-factor authentication?

Yes 0Votes Instapage Form Builder

Yes 0Votes HubSpot Form Builder

Indicates whether users can secure accounts using two-factor authentication.

Audit Logs

Does the platform provide audit logs?

Yes 0Votes Instapage Form Builder

Yes 0Votes HubSpot Form Builder

HubSpot Form Builder
HubSpot Form Builder

Audit logs record important system and user actions for security and compliance tracking.

Tracks system activity and changes for security monitoring and compliance.

SSL Encryption

Does the platform use SSL encryption?

Yes 0Votes Instapage Form Builder

Yes 0Votes HubSpot Form Builder

Indicates whether data transmitted between users and the platform is protected with SSL encryption.

Data Encryption At Rest

Is stored data encrypted at rest?

Yes 0Votes Instapage Form Builder

Yes 0Votes HubSpot Form Builder

Determines whether stored data is encrypted on the platform's servers.

GDPR Compliance

Is the platform GDPR compliant?

Yes 0Votes Instapage Form Builder

Yes 0Votes HubSpot Form Builder

Indicates whether the platform complies with the European Union General Data Protection Regulation.

CCPA Compliance

Is the platform CCPA compliant?

Yes 0Votes Instapage Form Builder

Yes 0Votes HubSpot Form Builder

Determines whether the platform complies with the California Consumer Privacy Act.

HIPAA Compliance

Is the platform HIPAA compliant?

No 0Votes Instapage Form Builder

No 0Votes HubSpot Form Builder

Indicates whether the platform meets HIPAA standards for handling protected health information.

Spam Protection

Does the platform provide spam protection?

Yes 0Votes Instapage Form Builder

Yes 0Votes HubSpot Form Builder

Indicates whether the platform includes mechanisms to prevent spam form submissions.

reCAPTCHA

Does the platform support reCAPTCHA?

Yes 0Votes Instapage Form Builder

Yes 0Votes HubSpot Form Builder

Determines whether reCAPTCHA or similar tools can be used to block automated bots.

Hosting & Performance 10

Cloud Hosting

Does the platform include cloud hosting?

Yes 0Votes Instapage Form Builder

Yes 0Votes HubSpot Form Builder

HubSpot Form Builder
HubSpot Form Builder

Cloud hosting ensures scalability, reliability, and accessibility from anywhere with internet access.

Indicates whether the platform provides built-in cloud hosting for forms and pages.

Uptime SLA

What uptime SLA does the platform guarantee?

0 Instapage Form Builder 0Votes 99.9%

0 HubSpot Form Builder 0Votes 99.9%

Instapage Form Builder
Instapage Form Builder

Service uptime SLA guarantees 99.9% availability, corresponding to approximately 8.76 hours of downtime annually, supporting reliable form performance.

The guaranteed uptime percentage offered in the service level agreement.

Form Submission Limits

What is the form submission limit?

0 Instapage Form Builder 0Votes Unlimited

0 HubSpot Form Builder 0Votes Unlimited

The maximum number of form submissions allowed under a plan.

Traffic Surge Handling

Can the platform handle traffic surges?

Yes 0Votes Instapage Form Builder

Yes 0Votes HubSpot Form Builder

Shows whether the platform is designed to handle sudden spikes in traffic.

Storage Capacity

What storage capacity is available?

0 Instapage Form Builder 0Votes Unlimited

0 HubSpot Form Builder 0Votes Unlimited

Instapage Form Builder
Instapage Form Builder

The storage capacity is unlimited, meaning you do not have to worry about running out of space for form data and files.

HubSpot Form Builder
HubSpot Form Builder

Storage capacity is unlimited, accommodating large data and file needs without added constraints.

The amount of storage available for files and submissions.

Auto Scaling Infrastructure

Does the platform support auto-scaling infrastructure?

Yes 0Votes Instapage Form Builder

Yes 0Votes HubSpot Form Builder

HubSpot Form Builder
HubSpot Form Builder

Auto-scaling infrastructure automatically adjusts resources based on demand, ensuring high availability and performance.

Determines whether infrastructure automatically scales during traffic spikes.

Page Hosting Limits

What is the page hosting limit?

0 Instapage Form Builder 0Votes Unlimited

0 HubSpot Form Builder 0Votes Unlimited

HubSpot Form Builder
HubSpot Form Builder

Page hosting limits are unrestricted, enabling unlimited pages to be hosted on the platform.

The maximum number of landing pages that can be hosted.

Team Member Limits

What is the team member limit?

0 Instapage Form Builder 0Votes 10 Users

0 HubSpot Form Builder 0Votes Unlimited

Instapage Form Builder
Instapage Form Builder

Supports a maximum of 10 team members, facilitating collaborative form management within that user limit.

The number of users that can collaborate within the account.

CDN

Does the platform support CDN delivery?

Yes 0Votes Instapage Form Builder

Yes 0Votes HubSpot Form Builder

Determines whether a content delivery network is used to improve page loading speed globally.

Page Load Optimization

Does the platform optimize page load performance?

Yes 0Votes Instapage Form Builder

Yes 0Votes HubSpot Form Builder

Indicates whether the platform includes optimization techniques for faster page loading.

Collaboration & Team Management 10

Workspace Limits

What is the workspace limit?

0 Instapage Form Builder 0Votes Unlimited

0 HubSpot Form Builder 0Votes Unlimited

Instapage Form Builder
Instapage Form Builder

Unlimited workspaces mean multiple teams or projects can be organized separately without constraints.

The maximum number of workspaces allowed in the platform.

Maximum Forms Allowed

What is the maximum number of forms allowed?

0 Instapage Form Builder 0Votes Unlimited

0 HubSpot Form Builder 0Votes Unlimited

Instapage Form Builder
Instapage Form Builder

There is no cap on the number of forms you can create, which supports extensive use cases and multiple campaigns.

The maximum number of forms users can create.

Multi User Accounts

Does the platform support multiple user accounts?

Yes 0Votes Instapage Form Builder

Yes 0Votes HubSpot Form Builder

Indicates whether multiple users can access and manage the platform within the same account.

Team Workspaces

Does the platform provide team workspaces?

Yes 0Votes Instapage Form Builder

Yes 0Votes HubSpot Form Builder

Indicates whether the platform allows separate workspaces for teams or departments.

Shared Asset Library

Does the platform support a shared asset library?

Yes 0Votes Instapage Form Builder

Yes 0Votes HubSpot Form Builder

HubSpot Form Builder
HubSpot Form Builder

Shared asset library enables sharing of media and components across different projects or users.

Allows team members to access and reuse shared assets like templates or media.

User Role Permissions

Does the platform support user role permissions?

Yes 0Votes Instapage Form Builder

Yes 0Votes HubSpot Form Builder

Determines whether administrators can assign different permission levels to users.

Commenting On Pages

Can team members comment on pages or forms?

Yes 0Votes Instapage Form Builder

Yes 0Votes HubSpot Form Builder

Enables users to leave comments or feedback directly on forms or pages.

Activity Logs

Does the platform provide activity logs?

Yes 0Votes Instapage Form Builder

Yes 0Votes HubSpot Form Builder

Tracks actions performed by users within the platform for monitoring and auditing.

Approval Workflows

Does the platform support approval workflows?

Yes 0Votes Instapage Form Builder

Yes 0Votes HubSpot Form Builder

Allows teams to require approvals before publishing forms or pages.

Version Control

Does the platform support version control?

Yes 0Votes Instapage Form Builder

Yes 0Votes HubSpot Form Builder

Enables teams to manage revisions and revert to earlier versions of forms or pages.

Publishing & Deployment 8

Custom Domain Publishing

Can forms or pages be published on a custom domain?

Yes 0Votes Instapage Form Builder

Yes 0Votes HubSpot Form Builder

Indicates whether forms or landing pages can be published under a custom domain.

Embedded Form

Can forms be embedded on external websites?

Yes 0Votes Instapage Form Builder

Yes 0Votes HubSpot Form Builder

Allows forms to be embedded directly into external websites or web applications.

WordPress Plugin

Does the platform support WordPress plugins?

Yes 0Votes Instapage Form Builder

Yes 0Votes HubSpot Form Builder

Indicates whether the platform provides a WordPress plugin for publishing forms or pages.

QR Code Generation

Does the platform support QR code generation?

No 0Votes Instapage Form Builder

No 0Votes HubSpot Form Builder

Indicates whether QR codes can be generated for quick access to forms or pages.

Subdomain Hosting

Does the platform provide subdomain hosting?

Yes 0Votes Instapage Form Builder

Yes 0Votes HubSpot Form Builder

Determines whether the platform provides hosted subdomains for publishing content.

Shopify Integration

Does the platform integrate with Shopify?

Yes 0Votes Instapage Form Builder

Yes 0Votes HubSpot Form Builder

Determines whether the platform integrates with Shopify for e-commerce workflows.

Static HTML Export

Can forms or pages be exported as static HTML?

Yes 0Votes Instapage Form Builder

No 0Votes HubSpot Form Builder

Allows forms or landing pages to be exported as static HTML files for external hosting.

Multi Domain Publishing

Does the platform support publishing on multiple domains?

Yes 0Votes Instapage Form Builder

Yes 0Votes HubSpot Form Builder

Shows whether forms or pages can be published across multiple domains.

Customer Support & Training 7

Documentation Quality

How comprehensive is the documentation?

0 Instapage Form Builder 0Votes Comprehensive

0 HubSpot Form Builder 0Votes Comprehensive

Instapage Form Builder
Instapage Form Builder

Documentation quality is comprehensive, ensuring thorough guidance and resources throughout your usage.

Describes the depth and completeness of official platform documentation.

Video Tutorials

Are video tutorials available?

Yes 0Votes Instapage Form Builder

Yes 0Votes HubSpot Form Builder

Indicates whether the platform offers video tutorials for learning features and workflows.

Customer Support Channels

What support channels are available?

0 Instapage Form Builder 0Votes Live Chat, Email Support, Phone Support

0 HubSpot Form Builder 0Votes Live Chat, Email Support, Phone Support

The customer support channels available for users who need assistance with the platform.

Onboarding Assistance

Does the platform offer onboarding assistance?

Yes 0Votes Instapage Form Builder

Yes 0Votes HubSpot Form Builder

Indicates whether new users receive guided onboarding support or setup help.

Knowledge Base Availability

Does the platform offer a knowledge base?

Yes 0Votes Instapage Form Builder

Yes 0Votes HubSpot Form Builder

Indicates whether the platform provides a searchable knowledge base for self-service support.

Community Forum

Does the platform provide a community forum?

Yes 0Votes Instapage Form Builder

Yes 0Votes HubSpot Form Builder

Shows whether users can participate in community forums for discussions and troubleshooting.

Dedicated Account Manager

Does the platform provide a dedicated account manager?

Yes 0Votes Instapage Form Builder

Yes 0Votes HubSpot Form Builder

Determines whether enterprise customers receive a dedicated account manager.

Limits & Scalability 9

Maximum Integrations Allowed

What is the maximum number of integrations allowed?

0 Instapage Form Builder 0Votes Unlimited

0 HubSpot Form Builder 0Votes Unlimited

Instapage Form Builder
Instapage Form Builder

There is no limit on the number of integrations you can connect, supporting diverse third-party tool usage.

The maximum number of integrations that can be connected.

Maximum Domains Allowed

What is the maximum number of domains allowed?

0 Instapage Form Builder 0Votes Unlimited

0 HubSpot Form Builder 0Votes Unlimited

Instapage Form Builder
Instapage Form Builder

Maximum domains allowed is unlimited, supporting businesses that operate multiple branded sites.

The maximum number of domains that can be connected.

Maximum Automation Workflows

What is the maximum number of automation workflows?

Who knows? 0Votes Instapage Form Builder (Help us out by suggesting one!)

0 HubSpot Form Builder 0Votes Unlimited

The maximum number of automation workflows allowed.

Monthly Form Submissions Limit

What is the monthly form submission limit?

0 Instapage Form Builder 0Votes Unlimited

0 HubSpot Form Builder 0Votes Unlimited

Instapage Form Builder
Instapage Form Builder

You can submit an unlimited number of forms monthly, ensuring no interruptions to your data collection activities due to submission limits.

The maximum number of form submissions permitted per month.

Monthly Visitors Limit

What is the monthly visitor limit?

0 Instapage Form Builder 0Votes 10K/mo

0 HubSpot Form Builder 0Votes Unlimited

Instapage Form Builder
Instapage Form Builder

Monthly visitors limit is up to 15K/mo (15,000 visitors per month), suitable for moderate to high traffic webforms.

The maximum number of visitors allowed to access pages per month.

Storage Limit

What is the storage limit?

0 Instapage Form Builder 0Votes Unlimited

0 HubSpot Form Builder 0Votes Unlimited

Instapage Form Builder
Instapage Form Builder

Storage limits are unlimited, so you can save as much form data and media as needed without worry.

The maximum storage allowed for files and system data.

API Rate Limits

What is the API rate limit?

0 Instapage Form Builder 0Votes 5K/hr

0 HubSpot Form Builder 0Votes 100K/hr

Instapage Form Builder
Instapage Form Builder

API rate limits allow for up to 5K/hr (5,000 requests per hour), balancing integration capabilities and server protection.

The maximum number of API requests allowed within a time period.

Maximum Pages Allowed

What is the maximum number of pages allowed?

0 Instapage Form Builder 0Votes Unlimited

0 HubSpot Form Builder 0Votes Unlimited

The maximum number of pages allowed in the platform.

Maximum Team Members

What is the maximum team member limit?

0 Instapage Form Builder 0Votes Unlimited

0 HubSpot Form Builder 0Votes Unlimited

The maximum number of users allowed in the platform.

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